Disclosure policies are something that bloggers are creating on their own, or using websites like DisclosurePolicy.org for several purposes:
1. Inform readers that you may or may not accept pay to review posts.
2. Upkeep the integrity of the blogger who stands behind certain products whether or not they are paid to write about them.
3. What kind of content you will share with your readers.
For mommy bloggers (and daddy bloggers out there), this is really important. Many write about products they use and recommend in everyday life. Some may accept pay while others do not. Some blog and their post may conflict with their own opinion.
Site disclosures are for everyone. Whether you generate one, or write up your own, you are assuring your readers on what you will be sharing with them. Of course, the DisclosurePolicy.orgis free to use if you choose to use the generated form to piece together your own policy. This is important when you want to gain the trust of your readers and eventually influence them. As a mommy blogger (or for some, a daddy blogger), it is important to disclose whether you are writing on a product that you were paid for and an endorse. For those blogs with a lot of influence, it could be damaging if the product does not live up to how it was written.
I usually recommended for blogs like these to choose only products that work and you can proudly back up before posting. Otherwise, it would be best to not allow paid to blog posts and to stick purely with banner or text advertising to be safe. This will prevent conflicts within blogs (those readers who might leave negative comments) and losing readership.
This can also apply to other sites, so in case you have more than one blog, you can create a disclosure policy for each one. Do you use a disclaimer or site disclosure policy?